A Local Dry Cleaner Tries to Compete Against P.&G.

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[vc_row][vc_column][tm_heading custom_google_font=”” text=”Project Infomation” font_size=”lg:30″][tm_spacer size=”lg:40″][vc_row_inner][vc_column_inner width=”7/12″ offset=”vc_col-md-8″][tm_heading tag=”div” custom_google_font=”” text=”FOUNDED in 2004, Hangers Cleaners of Kansas City, Mo., was started as an environmentally safe dry cleaner. It uses colorless, odorless liquid carbon dioxide instead of the aggressive chemicals applied at traditional dry cleaners. It has 35 employees and 2009 revenue of $1.6 million.”][tm_spacer size=”lg:26″][tm_heading tag=”div” custom_google_font=”” text=”To survive the arrival of a huge new competitor, Procter & Gamble, which began testing a Tide dry-cleaning service in Kansas City in 2008.”][tm_spacer size=”xs:40″][/vc_column_inner][vc_column_inner width=”5/12″ lg_spacing=”padding_left:70″ md_spacing=”padding_left:15″ offset=”vc_col-md-4″][tm_attribute_list attributes=”%5B%7B%22name%22%3A%22Client%20%3A%22%2C%22value%22%3A%22Insight%20Studio%22%7D%2C%7B%22name%22%3A%22Date%20%3A%22%2C%22value%22%3A%2220%20Feb%2C%202018%22%7D%2C%7B%22name%22%3A%22Skills%20%3A%22%2C%22value%22%3A%22Project%20Planning%22%7D%5D”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][tm_spacer size=”lg:70″][tm_gallery image_size=”570×385″ gutter=”30″ row_gutter=”30″ images=”246,247″ columns=”xs:1;sm:2;lg:2″ image_rounded=”5px”][tm_spacer size=”sm:50;lg:100″][tm_heading custom_google_font=”” text=”Challenge & Solution” font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”div” custom_google_font=”” text=”When Joe Runyan started Hangers, he was hoping to bring a fresh approach to what he considered a stagnant industry. A first-time entrepreneur who had left a marketing career at Sprint, he had been dissatisfied with the local dry cleaners, finding dirty facilities and rude workers to be the norm.”][tm_spacer size=”lg:30″][tm_list icon_type=”ion” icon_ion=”ion-flash” columns=”xs:1;lg:1″ items=”%5B%7B%22item_title%22%3A%22Cultivate%20its%20offbeat%20image%22%2C%22item_desc%22%3A%22Hangers%20continued%20to%20cultivate%20its%20offbeat%20image.%20%E2%80%9CWe%20have%20a%20personality%20in%20a%20business%20devoid%20of%20it%2C%E2%80%9D%20Mr.%20Runyan%20said.%20%E2%80%9CWe%20can%E2%80%99t%20out-price%20or%20out-spend%20our%20big%20competitor%2C%20but%20we%20can%20be%20genuine%2C%20funny%20and%20edgy.%E2%80%9D%22%7D%2C%7B%22item_title%22%3A%22Culture%20of%20service%20and%20accountability%22%2C%22item_desc%22%3A%22He%20worked%20to%20create%20a%20tight-knit%20culture%20of%20service%20and%20accountability.%20If%20a%20garment%20was%20damaged%2C%20a%20store%20representative%20would%20call%20the%20customer%20immediately%20and%20offer%20to%20replace%20it.%22%7D%2C%7B%22item_title%22%3A%22Quantify%20the%20gained%20patrons%22%2C%22item_desc%22%3A%22He%20initiated%20partnerships%20with%20corporations%2C%20nonprofit%20organizations%20and%20community%20groups%2C%20and%20he%20can%20quantify%20the%20patrons%20gained%20from%20each.%20He%20also%20contacted%20schools%20and%20donates%2010%20percent%20of%20the%20proceeds%20from%20parents%E2%80%99%20dry%20cleaning%20back%20to%20each%20school.%22%7D%5D” lg_spacing=”padding_left:34″ sm_spacing=”padding_left:15″][tm_spacer size=”sm:40;lg:80″][tm_heading custom_google_font=”” text=”Our Process” font_size=”lg:30″][tm_spacer size=”lg:30″][tm_heading tag=”div” custom_google_font=”” text=”Then, while researching the business, he discovered that the chemicals used by most cleaners were prohibiting new entrants. Building owners refused to lease space to cleaners using perchloroethylene, or “perc,” which is now heavily regulated. “By no means was I a tree hugger,” Mr. Runyan said. “But from a business perspective, it was clear this industry had to change.””][tm_spacer size=”lg:52″][tm_gradation items=”%5B%7B%22text%22%3A%22Improve%20sales%20%26%20operations%20%26%20production%20planning%22%7D%2C%7B%22text%22%3A%22Determine%20the%20right%20inventory%20level%22%7D%2C%7B%22text%22%3A%22Optimize%20the%20supply%20chain%20for%20perfect%20order%20planning%22%7D%2C%7B%22text%22%3A%22Improve%20sales%20%26%20operations%20%26%20production%20planning%22%7D%5D”][tm_spacer size=”sm:90;lg:130″][/vc_column][/vc_row][vc_row][vc_column offset=”vc_col-lg-5 vc_col-md-6″][tm_heading custom_google_font=”” text=”Result Driven” font_size=”lg:30″][tm_spacer size=”lg:40″][tm_heading tag=”div” custom_google_font=”” text=”While other local dry cleaners have told him that their year-over-year revenue is flat or down as much as 25 percent, Mr. Runyan said his revenue grew 2 to 3 percent in 2009 and his profits quadrupled, largely as a result of closing the unprofitable location. (Cedit: nytimes.com)”][tm_spacer size=”lg:24″][tm_list list_style=”circle” columns=”xs:1;lg:1″ items=”%5B%7B%22item_title%22%3A%22Reduced%20lead%20time%20by%2043%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-snowflake-o%22%2C%22icon_ion%22%3A%22ion-alert-circled%22%2C%22icon_themify%22%3A%22ti-angle-double-up%22%2C%22icon_flat%22%3A%22flaticon-smiling-baby%22%7D%2C%7B%22item_title%22%3A%22Decreased%20variability%20by%2050%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%7D%2C%7B%22item_title%22%3A%22Lowered%20the%20risk%20of%20back-order%20by%2095%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%7D%2C%7B%22item_title%22%3A%22Increased%20stock%20for%20finished%20goods%20by%2010%25%22%2C%22icon_fontawesome%22%3A%22fa%20fa-adjust%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22icon_themify%22%3A%22ti-arrow-up%22%2C%22icon_flat%22%3A%22flaticon-heartbeat%22%7D%5D”][tm_spacer size=”sm:50″][/vc_column][vc_column offset=”vc_col-lg-offset-1 vc_col-md-6″][tm_line_chart datasets=”%5B%7B%22title%22%3A%22Item%2001%22%2C%22values%22%3A%2215%3B%2010%3B%2022%3B%2019%3B%2023%3B%2017%22%2C%22color%22%3A%22rgba(105%2C59%2C255%2C0.55)%22%2C%22fill%22%3A%22custom%22%2C%22fill_color%22%3A%22rgba(105%2C59%2C255%2C0.55)%22%2C%22point_style%22%3A%22none%22%2C%22line_type%22%3A%22none%22%2C%22line_style%22%3A%22solid%22%2C%22thickness%22%3A%22thin%22%2C%22line_tension%22%3A%2210%22%7D%2C%7B%22title%22%3A%22Item%2002%22%2C%22values%22%3A%2234%3B%2038%3B%2035%3B%2033%3B%2037%3B%2040%22%2C%22color%22%3A%22rgba(0%2C110%2C253%2C0.56)%22%2C%22fill%22%3A%22custom%22%2C%22fill_color%22%3A%22rgba(0%2C110%2C253%2C0.56)%22%2C%22point_style%22%3A%22none%22%2C%22line_type%22%3A%22none%22%2C%22line_style%22%3A%22solid%22%2C%22thickness%22%3A%22thin%22%2C%22line_tension%22%3A%2210%22%7D%5D” legend_position=”right”][/vc_column][/vc_row]

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